Inside the Media Mindset

Before you spend another penny on advertising, make sure you know how to squeeze every last drop of free publicity out of the media.

How to
Publicize Your Business, Your Website, or Your Products...
for FREE!

Sid Hale's recently released E-book 'Inside the Media Mindset' ranks him at the very top of the Media Experts".

Goodness me, Sid, can't put it in any other way now that I've just read your book for the first time.

I thought I knew the experts by now, but this one is amazing. Concise, easy to read, perfectly embedded checklists and resources. That's what makes this a must-have for everyone who wants to get lots of free publicity.

I will use it, over and over again.

Case Stevens
http://www.anownsite.com/

What if you could learn...

Thirty different newsworthy events that most likely occur in your business, or your life.
How to use those events to publicize your business!
Exactly how to format a press release so it doesn't hit the wastepaper basket almost as soon as it comes out of the envelope.
Who to send it to.
How an editor's mind looks at your press release - so you can craft it in a way that motivates them to select your release for publication?

-- From the Desk of: Sid Hale

Dear Friend,

If you're like I used to be, you probably have a tough time believing that anything you do in your business is newsworthy. I know better now, but it's a psychological barrier that I constantly had to battle, and if you're like I was (and many others I talk to) - you probably have that same mental block.

It could cost an arm and a leg to place an advertisement in the print or broadcast media - but just think of the circulation! At the same time, it costs zero, nada, zilch to release news articles to that same circulation - and it is more likely to be read! Everyone pays more attention to the news than to ads.

Just think of the exposure for Your Name, Your Company, or Your Brand!

A paid ad brings NO credibility, but the occasional, well-timed news release does. Plus that credibility will have a positive impact on future advertising results. You'll be remembered as credible, because of the news release.

Press releases are a key method of spreading your company’s news and making announcements to the world. You probably don't realize that many things you view as commonplace - are actually very newsworthy. Or, maybe you don't know how to get the word out. Or, you don't plan for the publicity aspect of an event - and wind up forgetting to tell anyone!

You probably also don't realize how hungry publishers, and radio and TV producers really are for content!

Imagine ...

You decide to participate in a charitable fund-raiser, or help out the local Boy Scout troop (something you would have done anyway, just because of who you are). Then you publicize that with a press lead that goes something like:

"Jim Donnelly, owner of Donnelly's Books, challenges area business owners to compete with him in the 5K Lions Club Charity Run on April 4th"

Then you continue the piece by telling why you got involved in the charity run, what the charity benefits, and why others should take you up on the challenge.

Now, maybe you're not a runner - but that's one example of just how commonplace something may be, that if presented in the right way, to the right people, can get you tons of free publicity.

I chose that example specifically because there was absolutely nothing about the 5K Charity Run that was related to your bookstore, yet you turned it into free publicity.

Just think of the mileage you could get out of real, newsworthy events that do involve your business!

Press releases are an important part of my business, so I snatched up a copy of Inside the Media Mindset the minute I first heard about it.

How can you get the coverage your story deserves? Media Mindset is a great way to get started as Sid transports you into the head of editors to get them on your team and anticipate receiving your news. It will transform your writing style and method of delivery to put your press release on the top of the stack.

Good work, Sid!!!

Carol Steele
http://good-politics-radio.com

Inside the Media Mindset is a goldmine of techniques to make your press release media-friendly and let you benefit from the most powerful form of free advertising in the world. The 'lead' discussion on page 26 alone is worth the entire price of the book. Highly recommended.

Jason Jantzi, Corporate Edge Software

http://www.IdeaProfitWizard.com

Sometimes an event is only of local interest and should be publicized locally. At other times your news event will be of much broader interest.

Finally, you can learn how to get free publicity for either event through "announcements" in the media, that is almost immediate, yet builds and lasts over time.

"Inside the Media Mindset"

Now you can easily get absolutely free publicity because you will…

Understand what types of events can be successfully used to get free "news coverage" for your business, your product, your newsletter, or your website
Learn the best type of release for your announcement.
Know every step needed to create a good press release.
Learn how to phrase your announcement so that it is most newsworthy
Learn how to find the right contacts to get your announcement printed in newspapers, and trade journals and other magazines - or seen/heard on TV and radio stations
Know what motivates editors when they receive a press release
Learn how to insure your future announcements get the most favorable attention from publishers.

And remember, I'm talking about FREE publicity - publicity that will Brand your business and your product.

But don't just take my word for it. Here is what customers from all over the world are saying about Inside the Media Mindset

Sid-

After reading your ebook, it looks like all my problems are solved!

As the owner of a website that recently went on-line, I've known I need to do a press release if I really wanted to get some great exposure for my site. But I'm not a PR type of person, and nowhere near being an expert in that area. I needed some tools and "know how" to get it done, and couldn't seem to find anything that really looked like it would help me. I kept procrastinating and putting if off.

Your ebook really made the whole process very simple for me to understand. It is extremely easy to read, understand, and most importantly, it's easy to put into practice what you write about. I'm sure that my press releases will continue to work
for me as a result of my having read your ebook and implemented your recommendations. As you know, just one key influencer that reads my press release may be the one that breaks everything wide open for my business, and I want to make sure I get as much coverage as possible for the site. I feel like I'm doing it now with good press releases!

Thanks for writing such a great book and for all your personalized help!

Van Day
"Give the Gift of a Lifetime"
http://www.pianomusic4you.com

A very insightful ebook on everything you need to know in order to get the mass media to publish or announce your press release. I picked up some great tips that will be put to good use on all of our company's future press releases.

Press releases are a fantastic way to get your company's new products the exposure they need to really rocket sales. I recommend anyone working in public relations or marketing to read this book.

Jeremy Gislason
http://www.isoregister.com
http://www.isotrainer.com
http://www.isomarketing.com

Hi Sid,

Thank you for such an incredible and informative book. Your Media Mindset is perfect for anyone in any Business.

I started reading it and couldn't stop because of the great material you put inside. After all the other books and reports this tops them all. I am going to highly recommend this to my readers and again - A Job Well Done.

Steven Boaze
http://www.boazepublishing.biz

Okay... with that kind of reaction from my readers, by now you've got to be asking yourself, "Just how much is this incredible product going to cost me?"

Realize that Inside the Media Mindset could easily sell for twice the price. In fact, you can't put a value on the publicity and branding that can result in your understanding and use of the techniques explained in this book.

This is information that you will use for the life of your business, and can be used for any business - now or in the future!

But if I asked you to pay what it's worth...
experience tells me you just wouldn't buy it. We'd both lose.

So by ordering through our secure server today, your total investment for free publicity from everyday events is only $37.00. and you can start using the information in your copy of Inside the Media Mindset in just a few short minutes!

So, what is the catch? Why am I practically giving Inside the Media Mindset away?

Well, I've been around the block a few times, and I know that a lot of people will spend on tangible things that contribute directly to their product, or to sales - but ask them to invest in longer term assets (like knowledge), and they somehow fail to appreciate the value.

I know how tough it is to believe that you can...

take someone else's knowledge and
put it to profitable use

In short, I don't trust you to make the right decision, and the only way I'm going to help you make that decision is to make it a "no brainer" for you.

OK - I've said it. I hope I haven't offended you, but that is honestly the reason I'm practically giving this information away.

While I'm being totally honest ...
I should also warn you not to expect to be entertained by Inside the Media Mindset. That's not my purpose - and it shouldn't be yours.

If you want entertainment, spend the money on a day in a theme park. Ride some thrill rides. Eat some cotton candy. But if you are looking for solid information, that will help you get free publicity and raise your company or product profile...

Get off the couch and take action now.

Five W's Light Your path...

When I was asked to review Sid Hale's book, Inside the Media Mindset, on writing and submitting a good press release, I thought: "well I know a bit about that". Boy was I wrong!

Sid was able to hold my attention on the subject page after page with tips, ideas, techniques and the do's and don't of writing a good press release -improving its chances of being accepted and noticed by editors in various media-

Talk about masterful writing on the subject. Incredible job, Sid. Thanks so much for your unique insights. I will put the 5 W's into practice. To find out what that is, read the book. This is one none of us in the PR business can afford to miss.

Jane Mark
http://jpeadvertising
http://joeandmable.com

Now...
Includes Access to

"About the Media Mindset"
A 45 minute Audio Interview of the author by James Maduk - explaining the power of developing relationships with your media contacts.

PLUS!

2 Extra Bonuses for Acting Right Now

I want to make saying "Yes" even easier - and I want you to do it NOW - so I'm including two powerful bonuses to help you start making immediate use of what you will learn from Inside the Media Mindset.

In fact...
both of these work hand-in-hand with Inside the Media Mindset, and just one hour's use of either of these could save you more than the price of the entire package!

Extra Bonus #1

HTML - Press Release Generator
This extra resource makes the creation of online press releases Dead Easy! It is accessed from within the ebook itself, so you won't even have to bookmark it (although you may), and you'll have all of Inside the Media Mindset at your fingertips to reference while you use it.

Simply Open the generator page, fill in the blanks, and hit Generate Now!

Your Press Release is generated in the form of an HTML web page, already optimized for the search engines. Page Title, and Meta Tags for Keywords and Description - are generated right along with the formatted Press Release page.

Then copy&paste the results into your favorite HTML editor, and save the file. Submit it to the online press release services. While you're at it, upload it to own your website, as well.

It took about TWO MINUTES to generate this Press Release for Inside the Media Mindset. Have a Look!

Extra Bonus #2

Microsoft Word - Press Release Template
Just save this professional, fill-in-the-blanks template in the same folder as all your other MS Word or Office Templates. Then click Start -> Create New Office Document and select the Press Release Template. Fill in the blanks and save or print for submission to your media outlets.

The bonuses alone are worth more than twice the price of Inside the Media Mindset - just based on the time it took to create them, but they are yours absolutely free when you order now.

Take action NOW, because I'm taking all the risk with my...

No Questions Asked
100% Better Than Risk-Free Guarantee

The only way you can lose is by missing out on this deal !!

Here's my ironclad, no questions asked, "better than risk free", 100% money back guarantee.

If for any reason you are not satisfied with Inside the Media Mindset, just email me within 90 days, and I will refund every penny you paid. Plus, the free bonus gifts are yours to keep regardless - just for giving our product a try.

I say "better than risk free" because the bonuses are yours to keep even in the unlikely event that you decide to return Inside the Media Mindset!

I take all the risk - and then some.
I don't know how to make this easier or more fair for you.

Look at it this way -- You could spend $500 - $700 for 1000 glossy bi-fold color brochures, get a booth and hand them all out at a trade show.

You'd get exactly 1000 exposures to your business.

Wouldn't you rather spend $37.00 for information and tools that you can use today, tomorrow, next week or next month to constantly bring you 100 times more exposure over and over and over again - at no additional cost!

Did I mention "no brainer" before?

That's Why You Really Can't Afford Not To Invest In
Inside the Media Mindset!

Click here to start getting powerful and profitable
FREE publicity without hiring a pricey
advertising agency

It's easy to get started right away. Just click here to order via our secure server.

Get ready to start capitalizing on the free publicity that comes from having your message delivered as a news item, rather than just another ad - not to mention the instant credibility you get as a by-product!

Sincerely,

P.S. This is Not Your Ordinary E-Book!

If you've ever downloaded an e-book before, you probably know that most of them are very hard to use. That's why I've taken special care to make sure this one is different.

Read it on your screen or print it out!
Most e-books are hard to read and were never intended for print. But you may not like staring at a monitor all day. First, the Inside the Media Mindset was developed using Microsoft Word^®, for the greatest flexibility in formatting - and then transformed into the industry-standard Adobe Acrobat format, so you can read it on your computer screen, or print it out on almost any printer.
Not limited to Windows users...
Adobe's free Acrobat Reader is available for almost all operating systems, including Linux, MacOS, OS/2 Warp, Solaris, and Windows, so you get identical print results regardless of your machine's setup.

"You can try Inside the Media Mindset for 90 days with no risk at all, because if you are not totally satisfied at any time during that 90 days, I'll give you a 100% refund.

Click here to order now