Midlothian, VA - iMarketing iNsight, the information products division of ad-CLiX, announced the publication of Inside the Media Mindset on 30 March 2004 to inform small businesses on the effective use of Press Releases in Creating positive public relations and attracting attention to their company, products, and community initiatives.

According to Sid Hale, the author, "Small businesses typically are unaware of the positive impact a well-written press release can have for their businesses, and are often timid about approaching the media for coverage.  Inside the Media Mindset educates them on the benefits of media relations, and will help them overcome their angst and take action."

Inside the Media Mindset thoroughly explains the benefit of providing the media with timely information about your company, and how to properly format a Press Release to the Media for the greatest chance of acceptance.  It explains how to identify the right media outlet for releasing your news, what events are newsworthy, and the proper format for submitting your press release.

Tips for creating and maintaining relationships with media contacts are included, and to make it as easy as possible to create a press release - a Microsoft Word template for creating hardcopy Press Releases is included.

For those who want to extend their exposure through submission to online media, a web application has been created to generate Press Releases in HTML format.  These can be submitted to online submission services, and posted to their own website.

For more information, visit http://ad-CLiX.com/MediaMindset on the Internet.

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