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8 Best Digital Marketing and SEO Online Courses of 2020

20 January 2021CoursesA digital marketing and SEO specialization certificate will make people to hire you without hesitations. It also gives you tools and updates you with the newest trends that arise every day. Internet Vikings cloud servers host plenty of the most reliable courses around. Below you can read a list of some of the most recognized courses on the Internet. Google Digital Marketing Courses This Google course is completely free and includes a certificate. Here you will learn everything related to Google Ads, mobile marketing, how to expand a business to other countries, and even YouTube courses. These and many other subjects offered will make you stand out from the crowd. Coursera SEO Specialization You’ll learn everything about Google Search as well as other search engine algorithms. It will allow the website content you make to be optimized, making sure you reach the best ranking possible on search engine. Take advantage of this online course to increase your SEO skills. Reliablesoft Academy This course will show you step-by-step on how to use digital marketing to boost your online presence. You will learn about digital marketing basics, search engine optimization (SEO), keyword research, content marketing, email marketing, and Google Analytics, among others. It also includes a digital marketing certification. SEMRUSH Academy SEMRUSH is the company behind one of the most successful digital marketing tools. It offers free course you can’t pass up. Recognized professionals in digital marketing give their classes. Includes all digital marketing disciplines like SEO, content marketing, PPC, affiliate marketing, and social media marketing. SEO Training by Jellyfish Jellyfish is one of the most recognized digital marketing companies in the world. They have offices in important countries. They offer courses on basic SEO, technical SEO, content marketing, and YouTube optimization. ClickMinded Digital Marketing Course This free course includes everything you need to know to become a digital marketing professional. Professionals who work in the industry or working in big organizations teach each course. Learn SEO by Mangools It’s a free guide for beginners. It includes basic terms and tasks to improve your positions organically. It is composed of 9 chapters that cover important topics such as keyword research, technical SEO, link building, and much more. HubSpot Online Marketing Courses Hubspot’s Online Digital Marketing Courses cover topics like inbound marketing, content marketing, email marketing, social media marketing, and contextual marketing. It´s free and you get a recognized certification. As you see, there are many free or paid options to choose from. Take into account what you want to learn in order to choose the course that best suits what you’re looking for. [...]

Boost Your Marketing Reach – SEO for Campaigns

7 January 2021Digital MarketingFor your advertising campaign to have a greater reach, it is necessary to make use of digital marketing and SEO to generate traffic, reach people, and attract potential loyal customers. Learn to do it here. Quality Content Content is key to get people’s attention and generate traffic to your website. SEO experts also like it because it improves their clients’ rankings on search engines. Keywords Search engines have been getting smarter when identifying the keywords that a page should be ranked for. Use keywords that are similar to your main keyword. Confirm that the main keyword has sub-keywords that are on the same topic. The Internet offers a wide variety of tools for keyword research. Google Keyword Planner and SEO are widely used and recommended by experts. The Easier to Use, the Better Ensure that your website is mobile-friendly. Verify that your visitors can easily navigate your website, read the content, and share it with their followers on social media and email. By making sure it can be read well via mobile phones, you will have the advantage of getting more traffic. This allows people to enter your site without having to wait to get home to easily navigate your website and do it while on the street, dining in a restaurant, or relaxing in the park. Link to Other Websites Make sure your website links to other websites that are similar to your niche. Also, check the anchor text used fits naturally within the content of the post. This also gives more credibility to your website, since it is recommended as a reference in other similar pages and attracts potential customers. It also helps to give you a larger consumer base that is more loyal to you. No to Plagiarism Search engines can recognize when there is duplicate content and take you away from the main searches. Verify you create original, quality content. The content is the heart of everything. Test your creativity and express all you want to say and transmit with your business. Creating a good digital marketing campaign strategy generates a lot of value. Be sure to follow these steps and study them again and again. Generating traffic to your website and credibility is something you can do, but you must work hard to achieve it. Remember, it’s all about trial and error. Practicing all these steps will undoubtedly make you a professional in digital marketing and SEO. Visit https://internetvikings.net/cloud-hosting to ask their marketing staff about new campaign ideas. [...]

Important Features – Find the Perfect Course for You

22 July 2020CoursesTraditional learning models are outdated and doesn’t give people the tools to learn new things and improve their skills. Due to today’s busy lifestyle, attending a classroom has becomes an impossible task for many. Traditional education has to adapt to the new technological changes happening in the world. However, the internet changed it all. Some of the most important features to consider when choosing a good online course are the following. Take Coding Learning takes place through real-world experiences. They provide space for students to make mistakes and learn from them. Teachers and course providers can make seemingly non-practical subjects very practical by using project-based learning. Project-based learning is a teaching method that involves getting students to investigate a complex problem or challenge. It focuses on active rather than passive learning and spending extended time to work through something in depth. Increase your Chances of Getting a Job Professionals who take online courses are often better candidates for possible employment. For the employer, knowing that the person is trained and updated on new technologies could be very beneficial to co-workers. They Are Easy to Understand Through video tutorials, you will be able to understand better. This helps you acquire a lot of skills while learning to connect with teachers and other students through new information and communication technologies. Autonomy Good courses give you the autonomy to discover things for yourself. They help you develop new skills, search for, find news and updates, and integrate them into your knowledge. Make sure the course you take promotes this. The growing respect and adaptation to e-learning is a sign that the world is changing and with it, new ways of teaching. Taking into account the characteristics mentioned, you will certainly be on the right path to make a course that will make you shine. [...]

Social Media – Why Should You Use it for Marketing?

25 June 2020Digital MarketingWhether it is a new company that is making its way or a company that has been recognized for years, everyone is making use of social media to help them achieve their goals. Below, you can read some of the most important reasons that will not leave you without a doubt to start using them. Social media channels are being used more than traditional channels. Every day, more companies are joining this trend leaving aside the traditional media. Literally, if you’re not on social media, you don’t exist. Connect with More People It has been proven that through social media, your marketing campaign can reach many more people, even outside your country. At the same time, you can connect and interact with your audience, building relationships, and sharing valuable information. Improve your Business Through social media, it is possible to measure your brand. Real-time interaction with users gives you a better understanding of their spending habits and other online activities that you can leverage for your business. Build Trust and Boost Your Sales Social media marketing can help build trust with your target audience. This will help you get your audience interested in what your content has to offer in terms of meeting their needs or addressing their interests. Remember that this will be a substantial key to increasing your sales. It has been shown that people buy certain products by being influenced by their friends’ publications in their social media. The trend of social media continues to grow every day. Taking advantage of them will undoubtedly be the best thing you can do for your business. At the same time, your brand will reach more people and you will be able to forge a good reputation. [...]

Resources – Learn About Digital Marketing Using YouTube

20 June 2020Digital Marketing / ResourcesLearning through videos or YouTube tutorials is simply wonderful. A technological breakthrough makes it easier for us to explore new things. Below you can read a review of some of YouTube’s channels on digital marketing where you can learn more about this area and receive some tips and advice. Learn how to get the most out of this wonderful platform. Jay Baer In this channel, Jay, who is an author and founder of multi-million dollar companies, focuses on marketing leadership and offers inspirational advice. David Bain David explains the different digital marketing strategies that you should employ in your business to achieve success. Micahel Hyatt Best-selling author of “Platform: Get Noticed in a Noisy World,” this digital marketing guru offers great practical advice on both leadership and motivation. Koozai Channel This digital marketing company has a team of creative people who are in high demand around the world. They cover topics such as SEO, PPC, social media, and content marketing. Social Triggers Derek Halpern is the creator of this channel. Here you will find a mix of personal case studies, academic research, and marketing to attract traffic. Digital Marketing Institute Channel In this channel, you will find the best digital marketing courses. They use different teaching methods, making the learning process fun and exciting. Patt Flynn His content is really inspiring and fun. He has all the information you need to build a productive marketing lifestyle. Savvy Sexy Social Amy Schmittauer has a lot of content related to social media. She teaches you how to focus on different channels to improve your business. She helps people become better digital marketing professionals. Lisa Irby She´s one of the most successful self-made entrepreneurs. Her videos focus on content marketing, SEO tips while informing you about the latest developments in the world of marketing. Kimberly Ann Jimenez She teaches about marketing, SEO, and business to everything go her way. She will guide you on how to use specific SEO tools, reach specific audiences, and how to create great content that will be attractive to potential customers. Google Analytics Google Analytics is the official YouTube channel that teaches how actually to use YouTube for digital marketing. Here you can stay informed with all the program updates. These YouTube channels have become a fundamental reference for all digital marketing enthusiasts. A great help full of tips and advice to grow within this area. [...]

Digital Marketing Campaigns 101

10 June 2020CoursesCreating a strategy for a digital marketing campaign requires several simple steps, which will make you successful with your audience. Below, you can read everything you need to understand this process. First, you must focus on what you want to achieve with the campaign. Think about the commercial objectives and prioritize digital marketing objectives. Don’t look for many different results at once. The Effectiveness of The Campaign Digital Marketing Key Performance Indicators are quantifiable metrics that are aligned with objectives. They must be measurable and specific to allow you to monitor the success of your campaign. Budget Allocate enough funds to cover the necessary expenses that enable you to achieve your goals. Successes and Failures Analysing the successes and failures of previous campaigns will help you identify what you should do and what you should not do now. Analyse your competitors. Target Audience Analysing your target audience will allow you to identify the characteristics and preferences of these people. Will make your digital marketing strategy more effective. The Message It must contain strategic material with a defined purpose to attract the audience you want. The Media Find out which are the most used media by your target audience. The Traffic Be clear about why clients should choose your content and not others. Post-Campaign Analysis You should take the time to analyse your campaign. Check if all the objectives were met on time. Make sure you review the cycles over and over again. A successful campaign is based on practice and studying everything you have learned. You will have a better understanding of how to design a perfect marketing strategy. [...]

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