Monthly eZine covering trends in Internet Marketing and explaining the best tactics.

Throughout the last five years, I've stressed one particular online marketing strategy more than any other -- growing your own opt-in list. It is an essential Internet marketing component that no business, large or small, can do without.

So in this quick lesson I'd like to share with you some of the web's best resources for starting and managing your own opt-in email list.

When beginning your list, you basically have two options...

You can either A) use list management software at your site or B) utilize a free or paid list hosting service

Here's a quick overview of each solution, including the pros and cons of each...

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Anybody Got a Bridge I Can Sell?

or...  Reaction to Email Solicitations

by Sid Hale

"A personal message for ...

We haven't met, and I am not in the habit of reading unsolicited marketing messages received by email, but your marketing message was direct, and presented so well that I COULDN'T RESIST."

That was the beginning of my response to a very well written PRE-SELL message. 

It might be a little hard to understand my response out of context, so rather than give you the whole thing, verbatim - let me just tell you about it.

As I said, the initial contact message was very well written, and made me WANT to visit the web site to learn more.  The product being sold on the web site was so unique that you wouldn't guess it in a million years. 

Now you need to understand that my background is technology, and I get really excited every time I see a real live business trying to use internet technology to expand their market beyond their geographic boundaries.  (I once called a woman who was trying to sell Chesapeake Bay Crab over the internet to volunteer free help with her web site.)  I digress.

Anyway, when I got to the web site...

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