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Like many of you, some part of my income is from affiliate programs, and a lot of my products are information products, services, or software.  An essential (and enjoyable) part of what I do involves participating in various discussion forums, so every day I come across postings from someone who wants to know "does this thing work?", "can I really make money at this?", "is this for real?".  

If I'm not already familiar with the program in question, I'll go take a look at the site.  Let's face it, I want to know, too!

I find that many of the programs are over-hyped, even though their basic offering is well worth the asking price.  That's the result of marketing intangible products to a very crowded niche.  It is very difficult to sell the benefits of your product over a competitor's.  

It would be great if you could rely on the references given on the sales page, or recommendations made on discussion forums.  Unfortunately, there is all too often some benefit to the individual making the recommendation, so they aren't necessarily without prejudice and we don't know when they deserve our trust.  

Given that we are not so trusting of this type of recommendation, let's explore...

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