I would have thought that the subject of Doorway Pages (Entry Pages, Gateway Pages, etc.) had been exhaustively explored by now, but we tend to forget that there are new users coming on the internet daily, and there hasn't been much coverage on the topic recently.  

There are many design and development tools (free or otherwise) available for the new webmaster, so almost anyone can build a website, but they face the same age-old problem of trying to find ways to get their new site noticed (and the longer it takes, the more frantic they get).

We all go through the same learning curve.  We read or hear about various promotion techniques.  We get advice on Search Engine Optimization, Opt-in Lists, Safe Lists, E-zine advertising, and the list goes on.  There is a wealth of information on the web, but there is probably just as much, or more, misinformation.  Not only can the important information change rapidly, but it is awfully easy to stumble across archived information, or a free eBook - and...

Click to finish reading the article

How To Test Your Headlines Without Spending 
A Fortune In Advertising Fees

by Thomas A. Hilton, Jr.

So, you've spent all this time on creating your product and you've read all the advice from every marketing expert on the internet. You've discovered one common ground among them all. And they all do agree on this one thing.   

Testing the headlines is critical.   

They all say that it's the absolute one critical element  to any successful marketing campaign. Whether it's the headline on your website, your subject line in your email or the first words you speak over the phone in a sales call. It's the most important feature and you should spend 80% of your time coming up with just the right one.   

It's the difference between...

Click to finish reading the article