Education - the Best Tool in Your Box

Latest Issue of iMarketing iNsight

Monthly eZine covering trends in Internet Marketing and explaining the best tactics.

For whatever reason, many new to internet marketing don't seem to grasp that - regardless of their background - marketing on the internet is different from anything they may ever have done.  

The mindset of your potential customer is different, the means of getting in front of them is different, the medium for delivering your sales message is different, and the customer expects a "used car lot deal", without the haggling.  That's just to name a few.

So what makes anyone think that this is all going to be easy?  That they can work a couple of evenings a week - and quickly replace their current job with a jet set lifestyle, raking in the cash while vacationing in the Caribbean?  

Well, some of it may be because we're taken in by very convincing, exciting sales copy - but that's what it is supposed to do, right?  Headlines are intended to capture your attention and the sales copy will clench the sale.  Surely we didn't all just fall off the turnip truck.  I mean - we understand all of that, so ....

Click to finish reading the article

 

---

Food for Thought
I recently came across this little nugget from Jim Mitchell of Opportunity Knocks and thought it might be of benefit to my readers, so I asked if I could share it with you.  

The vast majority of internet marketing opportunities are a lot like fishing lures.... A lot of guys have huge tackle boxes filled with hundreds or thousands of dollars of fancy shiny fishing lures...  Yet, like as not it's the old timer at the end of the pier with a can of worms, a bucket of minnows, and a 30 year old zebco 303 rod & reel that's catching all the fish! Ever wonder why? I'll tell you... All those fancy lures were engineered, developed, manufactured, and marketed with one purpose....  Nope!  Not to catch fish!  They are intended to catch FISHERMEN! That's right!  Fish don't buy tackle..... Over 90% of all internet marketers and affiliates fail! The few that make it are those that learn the difference between fancy tackle and real bait!  Real bait is food that the fish want to eat!! They figure out that it's all about building relationships and TRUST.

HOW TRUE!  Now, we all knew that, right?  

Just remember...
Next time you get ready to jump on a hot, new opportunity, or for that matter when you're writing sales copy for your own offering - 

"Fish don't buy tackle!"

You can subscribe here to Jim's weekly Opportunity Knocks newsletter.  

Of course, if you took my recommendation last month, you already know that Jim just made a big announcement to his readers this week.  He has acquired sole ownership rights to AnyOneCanProfit.com and is launching it on Friday, 1 August.  I got a chance to join this unique program early, so I look forward to seeing you there.  When you join up, tell Jim that Sid Hale sent you!