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Google AdWords Dances to Mariachi Band

by Sid Hale

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On the 1st of April, Google decided to announce a new service, and there was a lot of speculation about it being an April Fool's Day prank (a couple of years ago they flipped the Google logo on the home page so that it read backwards - this company is known for a sense of humor). The new service (GMail) is a free email service ala Hotmail.

Besides the date of the announcement and their track record with this sort of prank - the fact that Goggle was to provide 1GB of disk space to store your messages vs. the 4-5MB typically provided with this type of service, just fanned the flames of its being a hoax. Instead of working so hard to organize your email into folders, and keep them cleaned out so your inbox wouldn't get so full, you would have 1GB of mailbox space!

Why would the most popular search engine provider decide to move into the free email arena? The announcement explained that email is just more information, and that the purpose of this service was to make their customer's email messages easily accessible using search technology - eliminating the need for folder organization, and allowing related messages to be presented as a thread from a single search.

News services were clamoring to get the inside skinny and discussion boards had long threads on the topic.

At the end of the day, it turns out to be true, and there wouldn't be much else to write on the subject except...

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April 2004
In this issue... We've all heard of the Google Dance - but now it's infected Google AdWords, and the music has a new, exciting rythym. Also... The latest presentation from the Perpetual Learning Series Right Here! Limited Seating Are you receiving your copy of the iMarketing iNsight eZine regularly? If not... Subscribe Here! Need content for your web site or newsletter? With just a couple of mouse clicks, you can pick up a script to post our original content on your site. The best part is that, as we add new articles and do away with the old, your content is automatically updated with fresh content (see the Reprints Page) How are we doing? We want to know if our eZine is everything you hoped it would be. If you have a suggestion... we'd love to hear Review Us!

\| \| \| \| \| \| \| \| \| 'Advertising may be described as the science of arresting the human intelligence long enough to get money from it.' -- Stephen Leacock