Weekly
Tutorial Update
Profiting from Your Virtual Real Estate!
If you only advertise through direct mailings
or use PPC ads to direct viewers to a merchant's sales page, what I have to
say won't help you much - unless you're prepared to rethink those strategies.
If, on the other hand, you control some virtual
real estate of your own, and you direct all the traffic you can to those
spaces, maybe what I have to say today will help you start making a profit
from some of that property.
What is virtual real estate?
Basically, it's any web site you operate.
It might be a site that is intended to capture opt-in information or to
pre-sell affiliate products before you send your visitors to a merchant's
sales page. It might be a membership site, or maybe a site that is
dedicated to delivering your online newsletter. Maybe it's your blog.
Typically, even someone with a strong sales
letter is happy to be experiencing a 2% conversion of visitors to
sales. Sure, you may get a higher rate if all of your traffic is very
targeted - and if the goal of the page is to capture an opt-in to a free
ecourse, you can probably expect a little better than that.
But what about the other 98% of your
visitors?
I recently added a second stream of income on
some "non-selling" web pages, by signing up for Google AdSense, and
adding a few lines of script to those pages. Google provides the script,
and you just put it on your web pages where you want the ads to show. I
wasn't a trail-blazer here, but
like anything else in marketing, there are ways you can use this to make a lot
of money, or you can do it wrong and still waste that little corner of your
web page.
The first secret is that you have to have
traffic. If nobody is visiting your web sites, they can't click on your
AdSense ads.
The second secret is that different types of
visitors are more likely to click than others. Internet Marketers,
as a group, have been exposed to AdSense ads and are not as curious about
them. Don't expect a very high click-thru rate if your traffic is all
Internet Marketers.
Those are the "biggies" - the tips
that will tell you whether it's even worthwhile for you to look at Google
AdSense as another stream of income on your site.
On a web site targeted to other types of
"work at home" opportunities, I had an average 9.6% Click-Thru
Rate (CTR) last month, and brought in almost $1100 from AdSense revenue (in my
very first month).
I recently purchased AdSense
Secrets which contains
everything else you should need to maximize your CTR (the more clicks the more
revenue). I applied just a few of the strategies, and in the past seven
days my average CTR has gone up to 14.2% on that same site. That means
that the same amount of traffic should result in 50% more money this month -
so all I have to do is make sure I keep doing the same things I did last
month.
Here's one last tip. Once you've
implemented the strategies from AdSense
Secrets into your existing web
site, look for another niche site to build and do the same thing - I am!
